Problem: WWF 's mission "is to conserve nature and reduce the most pressing threats to the diversity of life on Earth". With nearly a quarter of all mammal species and a third of amphibians threatened with extinction, there’s is an urgent need to safeguard wildlife and the places in which they live.
Solution: To reiterate the present danger to people we came up with an ingenious and simple OOH idea to showcase the problem.
How It Worked: From a distance you can see endangered animals in the poster, but when you go close they disappear. The Headline in the poster reads " The Closer Man Gets, The Faster they disappear". Its a very old illusion trick but it works like a charm and gets the message across effectively.