Client: Dominos Pizaa
Challenge: For Years, Domino's has positioned itself as a delivery chain that brings hot, steaming pizzas to pizza lovers within 30 Mins. To refresh that promise, Doiminos decided to communicate the message in an unusual way in India.
Solution: Delivery boys drove through the city with steam emitting from their delivery boxes proving only one thing that Dominos means business.
Result: The activation become a talking point, grabbing the onlookers attention. Besides raising brand awareness, Dominos also experienced a dramatic increase in Call in's : from 10,091 to16,343 during the july quater which was the period of the stunt.