Brief: In keeping with their philosophy of being a step ahead, MTS was looking for a new way to reward their most valued customers for their loyalty and business.
Solution: MTS achieved it by giving each of them an interactive calendar that provided MTS freebies (voice products, data products and value added services) and informed them about upcoming products and services. This limited edition calendar was imprinted with elaborate QR code designs, whose themes were according to what the month signified and what the freebie being offered was.
For example, February signifies Valentine’s Day and the freebie offered was love tips so the design reflects it. To get the freebies, all customers had to do was scan the QR code with their smart phones on the 1st of each month.
Result: In the first few months of the year 2012, there were many inquiries from most customers about the upcoming products and services which led to increased sales. In addition to this, the calendar became a major talking point.
PS: If you are seeing a blank page the promotion has expired or you are not on the MTS network.