The Galaxy Note 3 and the Gear are the perfect tool for the creative community because of the features and the top notch performance it brings to the table. Therefore to showcase these products attributes in an interesting manner within the target group we came up with a branded entertainment campaign, which would involve Germanys top Fashion and design talent.
The challenge was to Create an entire fashion collection with Galaxy devices only. We started an initiative that supports design talents – the galaxy fashion force.
We engaged popular mentors like Adidas Global Creative Director Dirk Schönberger and photographer Jochim Baldauf who selected 4 talents for the competition with a prestigious prize: to join the creative team at adidas!
The TVC's showcased here are the final leg of the campaign where it promoted both the winners of the competition and the Samsung products that helped them create the winning designs.