Samsung's core strength lies in the wide range of products that cater to a varied audience. It is one of the main differentiating factors between Samsung and other brands like Apple. Therefore samsung wanted to highlight this brand proposition in Germany, with a TVC.
We came up with a 30 sec spot that ran during Prime time television, in various Cinema's and as Digital pre-rolls. It was also accompanied with a print campaign and the cute characters were used in various other communication mediums.