Client: Videocon, white goods manufactures in India.
Challenge: Communicate to the consumers and dealers about the new corporate logo change.
Solution: In 2009 Videocon wanted a image makeover. So the corporate identity and brand look was completely changed. Two fictional characters were created and were named Chow and Mow, which represented two parts of the newly developed logo. It was specifically designed to give it a more emotional form which would be remembered by the consumers.
Result: The spots were really well received and got featured in numerous advertising and marketing blogs. The characters also became talk of the town especially amongst the younger audience.