Brand: Dabur. The fourth largest Fast Moving Consumer Goods company in India.

Campaign: The ideas is for Dabur Vatika Root Strengthening Shampoo with deep conditioner, that prevents hairfall and hairbreakage it restores dry, damagedhair.

Solution: In shop posters for dealers and retailers showing "help has arrived" for for not-so-perfect hair.

Result: It helped the Dabur brand of shampoo get noticed amongst the thousands of other alternatives and helped regain 10% market share. The Project was also featured in Luerzers Archive in the October '09 issue of the magazine.